Rakija Pimić – a family distillery in Valjevo

National Association of Distillers of Serbia

The National Association of Distillers of Serbia was established on the initiative of Dr Miroslav Pimić, who is also its president. The only organisation of its kind in Serbia and the Balkans, it has laid the foundations for the modern development of the rakija industry. Under his leadership, the Association has introduced standards that guarantee the authenticity and premium quality of Serbian rakija, ensuring that every product bears the hallmark of tradition and outstanding craftsmanship.

At the same time, the process of protecting geographical origin was set in motion, helping to position šljivovica and other types of rakija as products with a clear identity and international recognition. The fight against unregulated production is of particular importance, as it protects both the reputation of distillers and the trust of consumers.

The Association has opened the door to international promotion, presenting Serbian rakija at prestigious trade fairs and on European Union markets, and thus raising Serbia’s distilling tradition to the level of a global brand.